Services
Kindred Public Relations offers a strategic integrated approach for every client.
We get it. You’re not a business expert or marketing maven – and you don’t need to be. We know each of you has a special calling and are seeking out like-minded partners who share your passion. You are a wellness practitioner aiming to help others. At the same time, we know the market for therapists and psychiatrists is continuing to become more competitive. While you focus on what you do best, we’ll be your partner on the important business stuff outlined below: strategy, media interviews, content marketing, industry support, website and social management.
Strategy
Operations Solutions: Do you have an HR solution partner? Client care team? Existing website manager? We’re experts at communicating between all parties to ensure unified messaging across practice policies, social media and website to trickle down to potential clients.
Streams of Income: Thinking about branching off into coaching, seminars, workshops, or writing a book? We can help leverage your expertise as more income to your practice
Market Intelligence: We keep our fingers on the pulse of the stories that news outlets, and potential clients want to read about by analyzing relevant information in the mental health and wellness industry including trends and competitors in order to adapt your brand strategy and messaging to speak directly to your potential base.
Strategic Planning: To better establish your business, Kindred looks at where you are now and where you’re headed in order to perfect a plan that communicates your long-term term goals with an outlined itinerary to achieve them quicker.
Brand Messaging Development: We develop your brand message by analyzing demographic data, crafting slogans and taglines, highlighting your unique selling points, and connecting your customers with the story of your business.
Press Coverage & Media Interviews
Media Relations: We leverage timely and effective messages to share with our media connections for leading outlets across print, online and broadcast. This positions your practice as a leader in the mental health space and broadens your reach to increase your client intake.
Press Material Creation & Dissemination: Aside from creating a head-turning press release, we share the news with key journalists and news outlets to land coverage that delivers your name into the hands of people who matter and show communities the value and benefits they can derive from your services.
Media Training: You, too, can be a polished media personality. We teach comprehensible tactics to anticipate reporter behavior, avoid common interview traps, and confidently focus on your messaging.
Crisis Management: With the rise of social media, companies can no longer wonder IF a reputation crisis may occur, but instead WHEN and HOW they will handle it when it does. Let Kindred handle how to respond with empathetic listening and delicate communication in order to maintain your standing in the industry and avoid disrupting your profitability.
Content Marketing
Communications Audit: We analyze public perception of your company, communication goals, and methods of communication. We can then determine strengths, weaknesses, and improvements that can be implemented in your communication strategies.
Story Development: A compelling brand story is what captures your audience’s attention, helps them retain information about your company, and enables long lasting, positive brand identity. Kindred creates stories that forge connections between you and your customers forever.
Trend Monitoring: So much is changing in the mental health universe and private practice realm. Keeping up with the changes and adjusting is huge, so let us keep track of the trends while you focus on clients.
Website & Social
Blog Content: Blogs aren’t dead. Blog traffic is still one of the best ways to be seen, and we’ll get you featured in the hottest and highest engaging niche blogs of your industry.
Website Management: Most people are stumped when their website breaks down or needs a design update. Kindred knows how to address the problem and solve it correctly without breaking your page.
SEO: Every website needs optimization for better rankings and more visibility. Kindred focuses on keyphrase optimization, link building, content marketing, and more to push your website up the list of results into the top spot.
Social media strategy: Content should live where your clients live. We create a strategy and cohesive content calendar that guides your actions, automates the process, and effectively measures your success.
Industry
Industry Networking: Spread the word of your practice and credibility by connecting with other therapists, PCPs, potential referral sources and partners that can help you build brand awareness and expand your audience. We’ll set the meetings, you show up and shine.
Executive Profiling and Thought Leadership: Kindred helps your company craft a profile through interviews, social media engagement, and speaking opportunities that increases your credibility, trust, and awareness within the industry and with potential clients.
Newsletters: People are more likely to work with you when they identify with your ideas and philosophies, creating a level of influence and connection. Kindred features client profiles in monthly newsletters that reach the inboxes of the folks you want to be seen by.